B2B Messaging
Learn More
B2B Messaging
Learn More
Make your homepage impossible to ignore
Make your homepage impossible to ignore
We'll sharpen your messaging, surface what sets you apart, and turn it into a homepage that clicks with your ideal buyers, fast.
We'll sharpen your messaging, surface what sets you apart, and turn it into a homepage that clicks with your ideal buyers, fast.
The problem
The problem
Your messaging isn’t broken—it's gutless.
Your messaging isn’t broken—it's gutless.
1
Buyers don’t see themselves
Buyers don’t see themselves
Your homepage speaks in your words, not theirs. Wrong language. Wrong priorities. So it doesn’t land.
Your homepage speaks in your words, not theirs. Wrong language. Wrong priorities. So it doesn’t land.
2
It reads like a group project
It reads like a group project
Everyone gave input. No one made a call. Now it reads like slush—bloated, bland, and terrified to take a stand.
Everyone gave input. No one made a call. Now it reads like slush—bloated, bland, and terrified to take a stand.
3
Traffic is just… floating
Traffic is just… floating
People land. They scroll. They leave. No clicks. No spark. Just… drift. You’re not losing attention—you’re repelling it.
People land. They scroll. They leave. No clicks. No spark. Just… drift. You’re not losing attention—you’re repelling it.
Deliverables
Deliverables
What you get
1
Messaging workshops
Two 90-minute, recorded Zoom sessions to unpack your messaging, surface what sets you apart, and map the flow of your new homepage so it clicks with your ideal buyers, fast.
2
Messaging map
A one-page blueprint that distills who you’re for, what you fix, along with 8 other critical messaging attributes. Use it to align your team and make every asset—emails, ads, etc—hit where it counts.
3
Homepage wireframe
A Figma wireframe with lay-out, sections, and ready-to-use copy. Easily hand it over to your designer and devs. Excludes images, fonts, colors.
4
Copy document
Get copy, alt options—like headlines with different messaging lenses (with the rationale for each)—and SEO tags in a clean, organized Google doc.
5
Homepage swipe file
My personal library of 200+ homepages examples, carefully organized by sections, and filterable by industry.
The solution
The solution
I'll sharpen your messaging and turn it into a homepage that clicks, fast.
I'll sharpen your messaging and turn it into a homepage that clicks, fast.
Intake form
When you win deals, what’s the…
Who are your best-fit customers
What are your ideal buyers trying …
What can they do with your…
Intake form
When you win deals, what’s the…
Who are your best-fit customers
What are your ideal buyers trying …
What can they do with your…
Intake form
When you win deals, what’s the…
Who are your best-fit customers
What are your ideal buyers trying …
What can they do with your…
Step 1
Step 1
Uncover what's unclear, misaligned, or missing.
Uncover what's unclear, misaligned, or missing.
Uncover what's unclear, misaligned, or missing.
You’ll kick things off by completing a detailed intake form. Then I’ll dive into your ideal buyers, product(s), competitors and more to spot where your messaging is leaking clarity, punch, or alignment.
You’ll completing a detailed intake form. Then, I will dive into your ideal buyers, product(s), competitors, and more to spot where your messaging is leaking clarity, punch, or alignment.
Step 2
Step 2
Nail your messaging and map your homepage.
Nail your messaging and map your homepage.
Nail your messaging and map your homepage.
We will run two 90-minute workshops. First, we’ll lock in your messaging pillars and buyer storylines. Then, we’ll map the structure and flow of your new homepage—so it speaks directly to real buyer pain, triggers, and priorities.
We'll run two 90-minute workshops to lock in your messaging pillars and buyer storylines, and build the flow for your new homepage so it speaks to real buyer pain, triggers, and priorities.
New project :
Homepage Messaging
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Workshop 1
10:00 am to 11:30 am
New project :
Homepage Messaging
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Workshop 1
10:00 am to 11:30 am
New project :
Homepage Messaging
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Workshop 1
10:00 am to 11:30 am
New project :
Homepage Messaging
Schedule
Mo
Tu
We
Th
Fr
Sa
Su
Workshop 1
10:00 am to 11:30 am
Figma wireframe
Google doc with copy
Copy alternatives
SEO title and meta tags
Connect to Content
Add layers or components to infinitely loop on your page.
Figma wireframe
Google doc with copy
Copy alternatives
SEO title and meta tags
Connect to Content
Add layers or components to infinitely loop on your page.
Figma wireframe
Google doc with copy
Copy alternatives
SEO title and meta tags
Connect to Content
Add layers or components to infinitely loop on your page.
Step 3
Step 3
Get your new homepage wireframe and copy.
Get your new homepage wireframe and copy.
Get your new homepage wireframe and copy.
I will deliver a wireframe with layout, sections, and ready-to-use copy. You will also get an organized Google Doc with additional copy options (along with the rationale for each), and SEO title and description tags for your new homepage.
I will deliver a wireframe with layout, sections, and ready-to-use copy. You'll also get a Google Doc with additional copy options (along with the rationale), and SEO title and meta tags for your new homepage.
Deliverables
What you get
1
Messaging workshops
Two 90-minute, recorded Zoom sessions to unpack your messaging, surface what sets you apart, and map the flow of your new homepage so it clicks, fast.
2
Messaging map
A one-page blueprint that distills who you’re for, what you fix, along with 8 other attributes. Use it to align your team and make every asset hit where it counts.
3
Homepage wireframe
A Figma wireframe with lay-out, sections, and ready-to-use copy. Easily hand it over to your designer and devs. Excludes images, fonts, and colors.
4
Copy document
Get copy, alt options—like headlines with different messaging lenses (with the rationale for each)—and SEO tags in a clean, organized Google doc.
Get copy, alt. options—like section headlines with different messaging lenses (along with the rationale behind them), and SEO title and meta tags for your new homepage.
5
Homepage swipe file
My personal library of 200+ homepages examples, carefully organized by sections, and filterable by industry.
Pricing
Pricing
Simple pricing, no surprises
Simple pricing, no surprises
Pricing
Pricing
Core Sprint
$5,000*
For B2B startups and enterprises
Two workshop sessions
One-page messaging map
Homepage wireframe
Doc with copy, alternatives, and SEO tags
Homepage swipe file
*Lite Sprint at $3,500 for consultants, depending on availability
*$3,500 for consultants—depending on availability.
Core Sprint
$5,000*
For B2B startups and enterprises
Two workshop sessions
One-page messaging map
Homepage wireframe
Doc with copy, alts, and SEO tags
Homepage swipe file
*Lite Sprint at $3,500 for consultants, depending on availability
How it works
How it works
Get everything in 3 weeks
1. Book a call to ensure it’s a fit
2. Get a proposal and Stripe link
3. Complete the intake form and share access to your available data (e.g. GA4, and qualitative maps).
4. Book your two workshops
5. Get the wireframe and copy
Core Sprint
$5,000*
For B2B startups and enterprises
Two workshop sessions
One-page messaging map
Homepage wireframe
Doc with copy, alternatives, and SEO tags
Homepage swipe file
*Lite Sprint at $3,500 for consultants, depending on availability
*$3,500 for consultants—depending on availability.
Core Sprint
$5,000*
For B2B startups and enterprises
Two workshop sessions
One-page messaging map
Homepage wireframe
Doc with copy, alternatives, and SEO tags
Homepage swipe file
*Lite Sprint at $3,500 for consultants, depending on availability
*$3,500 for consultants—depending on availability.
How it works
Get everything in 3 weeks
1. Book a call to ensure it’s a fit
2. Get a proposal and Stripe link
3. Complete the intake form and share access to your available data (e.g. GA4, and qualitative maps).
4. Book your two workshops
5. Get the wireframe and copy
Testimonials
Testimonials
Trusted by B2B founders and marketers
Trusted by B2B founders and marketers
Trusted by B2B founders and marketers
"When I was updating my company website, I felt like I was too close to it and was mixing myself up. The result was that I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero section is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
"When I was updating my company website, I felt like I was too close to it and was mixing myself up. The result was that I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero section is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
"When I was updating my company website, I felt like I was too close to it and was mixing myself up. The result was that I was confused, never mind my prospects! I engaged Clémence to help make sense of it all, and she delivered. Now, my hero section is straightforward. My product descriptions make sense and stand out better. And a lot more!"
Andrew Monaghan
Founder at Unstoppable
"Clémence's advice was incredibly constructive, actionable, and presented in such a clear and digestible way—it was obvious what steps to take next. Not only is she friendly and easy to work with, but her deep understanding of B2B shines through. She really knows her stuff!"
Holly Phillips
Director of Brand and Product Marketing at Certn
"Clémence's advice was incredibly constructive, actionable, and presented in such a clear and digestible way—it was obvious what steps to take next. Not only is she friendly and easy to work with, but her deep understanding of B2B shines through. She really knows her stuff!"
Holly Phillips
Director of Brand and Product Marketing at Certn
"Clémence's advice was incredibly constructive, actionable, and presented in such a clear and digestible way—it was obvious what steps to take next. Not only is she friendly and easy to work with, but her deep understanding of B2B shines through. She really knows her stuff!"
Holly Phillips
Director of Brand and Product Marketing at Certn
"Clémence is a great partner in developing impactful messaging when designing your startup homepage. It’s easy to have tunnel vision when you’re in it. She has helped me appreciate and understand the importance of clear, concise communication on your most important marketing asset."
Dustin Gimbel
Co-founder at RouteMe App
"Clémence is a great partner in developing impactful messaging when designing your startup homepage. It’s easy to have tunnel vision when you’re in it. She has helped me appreciate and understand the importance of clear, concise communication on your most important marketing asset."
Dustin Gimbel
Co-founder at RouteMe App
"Clémence is a great partner in developing impactful messaging when designing your startup homepage. It’s easy to have tunnel vision when you’re in it. She has helped me appreciate and understand the importance of clear, concise communication on your most important marketing asset."
Dustin Gimbel
Co-founder at RouteMe App
"Clémence knows her stuff. She was able to quickly perform a great audit of a partner website for me with detailed perspective and improvement feedback on each section. Her knowledge really helps to solve complex problems, simply. Highly recommend."
Brandon Aleckson
Marketing consultant
"Clémence knows her stuff. She was able to quickly perform a great audit of a partner website for me with detailed perspective and improvement feedback on each section. Her knowledge really helps to solve complex problems, simply. Highly recommend."
Brandon Aleckson
Marketing consultant
"The feedback and insight Clémence provided for us was great! Provided a quick turnaround and was extremely detail oriented. Can't emphasize enough how much value she can bring in such little time. Great investment if you're looking to improve your homepage."
Owen Landon
CEO at CartConvert
"The feedback and insight Clémence provided for us was great! Provided a quick turnaround and was extremely detail oriented. Can't emphasize enough how much value she can bring in such little time. Great investment if you're looking to improve your homepage."
Owen Landon
CEO at CartConvert
"The feedback and insight Clémence provided for us was great! Provided a quick turnaround and was extremely detail oriented. Can't emphasize enough how much value she can bring in such little time. Great investment if you're looking to improve your homepage."
Owen Landon
CEO at CartConvert
"Clémence gave me detailed instructions on significant improvements including textual elements, visual supports, and social proof displays. I updated my first landing page today, which is significantly better thanks to her advice."
Michael Blackwell
Founder at Code Knights
"Clémence gave me detailed instructions on significant improvements including textual elements, visual supports, and social proof displays. I updated my first landing page today, which is significantly better thanks to her advice."
Michael Blackwell
Founder at Code Knights
"Clémence gave me detailed instructions on significant improvements including textual elements, visual supports, and social proof displays. I updated my first landing page today, which is significantly better thanks to her advice."
Michael Blackwell
Founder at Code Knights
Testimonials
Testimonials
"Clémence cracked what we’d been stuck on for months: a homepage that finally explains what we do, for whom, and why it matters."
Tyler Moll — Founder at Covert Revenue
"Clémence cracked what we’d been stuck on for months: a homepage that finally explains what we do, for whom, and why it matters."
Tyler Moll — Founder at Covert Revenue
In a sea of sameness, gut wins. Let's make your homepage the one they remember.
In a sea of sameness, gut wins. Let's make your homepage the one they remember.
Punch your ideal buyers in the brain—and stay there.
Punch your ideal buyers in the brain—and stay there.